Oettinger Davidoff AG has announced that it has acquired a 25% interest in Bluebell Cigars (Asia) Ltd. effective January 1, 2015. As part of the agreement, Oettinger Davidoff AG has the right to acquire a majority interest in the company over time. In a statement issued Tuesday morning, Hans-Kristian Hoejsgaard, CEO Oettinger Davidoff AG, said that “Bluebell has been Oettinger Davidoff’s close and exclusive partner in Asia (excluding China) for almost four decades and it is thanks to Bluebell, that Asia represents our most prominent Davidoff Retail footprint anywhere in the world.” He added that the equity investment reflects both Oettinger Davidoff AG’s desire to “prolong and deepen our relationship with Bluebell as well as the critical importance of Asia to our future strategy and business growth.” Ashley Micklewright, CEO Bluebell (Asia) Ltd. said that “our Davidoff division has been hived-off into a separate entity allowing both companies to work even closer together. This move deepens further our commitment to the Davidoff brand and cements our longstanding and successful relationship with Oettinger Davidoff “ Bluebell has been focused on the distribution of luxury brands in Asia since 1954. It remains a family company and is one of the largest luxury distributors and brand curators ...
↧