During the 2014 IPCPR Convention & Trade Show in July, Davidoff announced plans for an anniversary program that would give retailers who carry the company’s flagship White Label brand a way to commemorate anniversaries with a special Davidoff of their own. Each year Davidoff will choose a specific size and offer it to Appointed Merchants who are celebrating major anniversaries. Charlie Minato described the program a few weeks ago: We are told that the blends are not identical to existing Davidoff blends, for example, you should not be able to choose a Millennium Blend in a 6 x 54 format—and that multiple retailers could in theory choose the same blend. Each retailer must purchase at least 300 boxes of 10, although they can order more and the cigars are shipped at the same time. There were four retailers that decided to take part in the program this year. Davidoff Blend Bar Cigar Inaugural Anniversary (6 x54) — $29.50 (Boxes of 10, $295) — 500 Boxes of 10 (5,000 Total Cigars) Davidoff Cigarz on the Avenue (6 x 54) — $34.99 (Boxes of 10, $349.90) — 500 Boxes of 10 (5,000 Total Cigars) Davidoff Club Humidor (6 x54) — $20 (Boxes of 10, $200) — 300 Boxes of 10 (3,000 Total ...
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