It’s been almost three years since Rodrigo Cigars announced the Corona Project on Twitter, an interesting idea that was designed as a new small batch brand featuring three sizes—corona, corona gorda and double corona—that would debut in the summer of 2012. The project stemmed from an idea between brand owner George Rodriguez and cigar broker Brett Bowersox as a way “to bring back traditional cigar making while educating smokers about the virtues of smaller, more concentrated vitolas, namely the corona.” However, in June 2012, Rodriguez announced that the project was being indefinitely postponed due to what he called a “cluttered market.” At the time, he told halfwheel that: I love to see creativity in cigars, but as a smoker and a cigar maker I can’t help but feel that too many of these new lines are contrived in order to give sales a shot in the arm. You don’t have to be an expert to see that only a few new lines every year are truly innovative. It has become a fashion show and as such the new is always interesting and desirable at first, but it’s short-sighted. The undeniable fact is that really great cigars have been and always will ...
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