Earlier this year, Davidoff quietly announced that it had a new release it was working on, a vintage cigar that would be the most expensive in its history. At that point, it’s unlikely anyone saw just how extreme it would take the statement regarding price, even last month when more details about Davidoff Oro Blanco were announced there was no indication that it would cost more than eight times any previous product to wear the famous white label band. Davidoff Oro Blanco will retail for $500, per cigar. In most basic form, it’s a 6 x 54 version of a toro. In much more detailed words, it’s a Dominican puro that uses tobacco form the 2002 vintage with each leaf selected by Eladio Diaz—the company’s master blender—and then aged, processed, rolled and aged again as a completed cigar to Diaz’s standards and wishes. Given Diaz’s control in the process his signature appears on both the band and box of the cigar. For $5,000, customers can purchase a box of 10 Davidoff Oro Blancos, each packaged in an individual wooden coffin inside of a larger box—if of course they can find them. Davidoff has always made it clear that supply would ...
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