Drew Estate has announced a new partnership with Shady Records, with the first collaboration being the Undercrown ShadyXV cigar, a 5 x 50 box pressed belicoso size featuring the same blend as the ¡Corona Viva! line. The production is being limited to 500 ten-count packs, with sales limited to just ten retailers in the Detroit area and shipping scheduled to begin by Nov. 27. Shady Records, best known for being home to rapper Eminem, is celebrating its 15th anniversary this year, and will be releasing ShadyXV, a compilation celebrating the label’s anniversary and featuring greatest hits, alongside new music from Shady Records artists, on November 24. In a press release, Drew Estate co-founder Jonathan Drew said that “this project has been in the works for some time and I couldn’t be more amped that it’s finally coming to fruition. Anyone who knows JD understands my affinity towards hip-hop, so to have this opportunity to work with Paul Rosenberg and the Shady family is a true honor. Drew Estate is always on the cutting edge and ‘in the cut’ — and the Undercrown ShadyXV is no exception. This will be a collector’s piece for both the Drew Estate and the Shady fan.” Paul Rosenberg, Eminem’s ...
↧