At this year’s IPCPR Convention & Trade Show, Davidoff announced a new plan for retailers who sell its flagship white label Davidoff brand, an anniversary program. The program gives retailers who are celebrating major anniversaries a chance to get their stores name on a special cigar. Davidoff selects a specific vitola—this year is a 6 x 54 “robusto gordo”—and makes a handful of different blends from which retailers can select their own cigar. We are told that the blends are not identical to existing Davidoff blends, for example, you should not be able to choose a Millennium Blend in a 6 x 54 format—and that multiple retailers could in theory choose the same blend. Each retailer must purchase at least 300 boxes of 10, although they can order more and the cigars are shipped at the same time. This year four stores took part in the program: Blend Bar Cigar of Indianapolis, Ind.; Cigar on the Avenue of Winter Park, Fla.; Club Humidor of San Antonio, Texas; and Tobacconist of Greenwich of Greenwich, Conn. While the program is generally designed to celebrate major anniversaries, Blend Bar Cigar, previously known as Indy Cigar Bar, is only celebrating its first year under the ...
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