In 2003, Ashton Distributors Inc. reintroduced the La Aroma de Cuba brand, an old Cuban name the company had acquired, as one of the new non-Ashton badged lines the company would sell. First, Ashton tasked the Flor de Copan factory in Honduras with production before moving it to the García family’s new Estelí, Nicaragua-based factory, My Father Cigars S.A. Today, the brand has grown to encompass 11 different regular production sizes and three line extensions: Mi Amor Reserva, Mi Amor and La Aroma de Cuba Edición Especial—each with a handful sizes. Last year, the Levin family, who owns Ashton as well as the retailer Holt’s, opened up a new cigar bar next to the company’s main store in Philadelphia. Aptly named, the Ashton Cigar Bar, the location was supposed to get two exclusive cigars, including a new La Aroma de Cuba called Noblesse, which translates to nobility in French. That cigar never came to the Ashton Cigar Bar, but over the summer Ashton announced that it would be releasing Noblesse as a limited edition cigar offered to retailers at the 2014 IPCPR Convention & Trade Show. The 6 1/2 x 52 toro uses an Ecuadorian habano wrapper, Nicaraguan habano and criollo ...
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