Tatuaje’s Monster Series needs no introduction. And yet, for the sixth consecutive year I will do just that for what is arguably the most anticipated release in the non-Cuban world. Ever year, since 2008, Tatuaje’s Pete Johnson has created a cigar and branding around a figure from a specific horror films. To date, cigars have been made inspired by classics like Frankenstein and Dracula, to more modern ones like Jason Voorhees from Friday the 13th. The pattern goes there are two “classic” monsters and then a modern monster. Given the Jason Voorhees selection from last year, that makes 2015 and 2016 “classic monsters.” The series is famous for the hysteria that ensues, as well as the annual ritual Johnson labors over to ensure the details are correct. There are dress boxes of 13 cigars, carefully crafted to embody the monster’s persona. Only 666 of those boxes are sold with the bulk going to 13 retailers who receive 31 each. Why the fuss with the numbers? Johnson uses 13 because it’s considered unlucky, 31 is the inverse of that, and 666 is considered to be the number of the devil. As for the cigar itself, the seventh iteration of the Monster ...
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