While you can definitely make the case that this was not the strongest crop of candidates for new brand of the year, the packaging in 2013 was oftentimes stellar. We judged based off both the containers the cigars came in, the bands and the overall design language. Entries were judged on originality, quality and execution. Each of submitted up to 20 entries, the top 14 were then ranked by each of the four of us. 1. DAVIDOFF LIMITED EDITION 2014 YEAR OF THE HORSE Year of the Horse or Year of Davidoff? As far as the packaging awards went, it might as well have been both. Sure, Camacho’s redesign garnered three places for its new design language, but Year of the Horse garnered all but one first place vote amongst our staff, the lone dissenter rated this third. If Ferrari ever made a cigar box, it would probably look something like this, albeit a bit lighter shade, rosso corsa. When Brand Ambassador Jeff Stone showed the box in prototype form off at the 2013 IPCPR trade show, the only thought was, can they actually put it on the market like that? While they did. The thick high-gloss lacquer, split with ...
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