Fresh off the 2014 IPCPR Convention and Trade Show, Villiger North America announced today that it has promoted Shawna Williams to be the company’s new vice president of sales. “Shawna’s attitude and contributions have been invaluable and she embodies so many of the wonderful traits of our company. Her innovation thinking and vision will continue to enhance the strategic direction, growth, and profitability of Villiger Cigars North America” said Roy E. MacLaren, president of Villiger Cigars North America in a press release. As Vice President Ms. Williams will continue to oversee sales in North America as well as have input in brand innovation of new products for all sales channels throughout the United States.
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