One manufacturer who certainly seemed to be having a good show was Villiger; the booth was located in the front row just a aisles to the left of center, making it easy for many retailers to pass by and see the company’s latest offerings as it continues to evolve and adapt its image under the leadership of Roy MacLaren, president of Villiger Cigars North America, and director of marketing Fabian Barrantes. Earlier this year the company launched three new lines that don’t bear the Villiger name anywhere but on the under side of the box: Trill, Cabareté and Cuéllar. Two of them, Trill and Cabareté, each had a new size added at the show. Trill gets a 5 x 46 corona that comes in 21-count boxes with an MSRP of $139. It is made at Tabacalera La Palma in the Dominican Republic, a Dominican puro that is described as medium-full bodied, using a Habano wrapper, Cuban seed binder and Cuban seed Corojo and Criollo ’98 fillers. Cabareté goes with a big ring gauge addition, adding a 5 x 60 Gordo vitola. It also is made at Tabacalera La Palma and will have a box price of $170 for 20 cigars. Cabareté starts with a Nicaraguan maduro wrapper ...
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